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A logo is the most important Branding Element of any branding exercise after its name. Listening to the name, the first visual identity that comes to anyone’s mind which also distinguishes your company from others is ‘your logo’. Hence one should pay a great emphasis on the same. We design different types of logos like Typographic, Symbolic, Artistic, Corporate or any other format for different industries/ sectors. Based on the field of your business, we suggest your brand or personal identity an appropriate logo type. Like most food chains/ restaurants or shops prefer to have typographic types and the corporate or other industries prefer to have a symbol representing their company. A few aspects you need to consider before you finalize the designer or the company that will design your logo. Based on our design experience and regular client feedbacks over the past years, there are two important aspects of the same which go hand in hand, i.e. ‘the concept’ and 'the overall Look’! A logo is always incomplete, if it does not have a concept. Any creation which looks good but does not have a meaning to it, can be a logo for anyone. There needs to be a connection in between your brand and your logo. And no matter how good is your concept, if it does not have a good overall look, it fails to catch the first attention of any targeted viewer. With no good overall look of the same, it reflects the arrogance of the stand-alone concept. Apart from the same there are various aspects we consider like the style, color, minimalism and more. We start off taking your requirements in detail and then with an in depth analysis, creativity and perseverance we conclude a logo.

Typographic logos

A logo that does not have a separate symbol created apart from the name of the brand, is a typographic logo. It is where there is a concept or just a style is considered before we design how specifically the name of the company or brand is to be written. At times there is a minute change in any of the characters of the name and at times there is a whole big concept made from a huge transformation of the characters. A specific font selection is the main part of this type of logo. Google is the biggest example.

Artistic / Detailed logos

When logos need to be GRAND, they require supporting artwork along with the main concept. Unlike the minimal logos, here we use the artistic hands to draw the beautiful carving lines or additional lines and artwork to complement the central concept.

Corporate / minimal logos

Corporates, multinational and global companies generally prefer a logo that is subtle and with very little change to the standard font representing any concept or meaning. In typographic corporate logos we aim to give a unique font that reflects that company’s nature of business and in corporate symbolic logos, a very minimal symbol with least amount of lines are used. We generally try to create a logo using the initials with amalgamation of the service or a characteristic of the nature of business.

A logo that does not have a separate symbol created apart from the name of the brand, is a typographic logo. It is where there is a concept or just a style is considered before we design how specifically the name of the company or brand is to be written. At times there is a minute change in any of the characters of the name and at times there is a whole big concept made from a huge transformation of the characters. A specific font selection is the main part of this type of logo. Google is the biggest example. When a brand requires a special symbol that is to be created apart from the name written, it is a symbolic logo. Apple Inc. has a bitten apple symbol and it expects that the world recognizes them more with its symbol. Corporates, multinational and global companies generally prefer a logo that is subtle and with very little change to the standard font representing any concept or meaning. In typographic corporate logos we aim to give a unique font that reflects that company’s nature of business and in corporate symbolic logos, a very minimal symbol with least amount of lines are used. We generally try to create a logo using the initials with amalgamation of the service or a characteristic of the nature of business. When logos need to be GRAND, they require supporting artwork along with the main concept. Unlike the minimal logos, here we use the artistic hands to draw the beautiful carving lines or additional lines and artwork to complement the central concept.

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